Fellow Earthlings
DURATION
1 month
Estelle Kim
ROLE
UI/UX Designer
Graphic Designer
Content Designer
TOOLS
Adobe Photoshop
Figma
overview
I redesigned the website for Fellow Earthlings, a Canadian eyewear brand, to address issues like outdated design and weak brand presence. The new Figma design features modern visuals, structured layout, and cohesive branding to better reflect their bold, eco-conscious identity.
problem
How might we redesign Fellow Earthling's website to better showcase their products, improve usability, and reflect their bold, eco-friendly brand personality?
solution
Using Figma, I redesigned the site for Fellow Earthlings, addressing key issues such as poor visual appeal, outdated design, and lack of engaging brand content, the new design features a cohesive colour scheme, modern typography, and a more structured layout that better showcases the brand’s bold, eco-conscious identity.
